Women Volunteer To Strut Through A Busy London Junction In Skimpy Lingerie To Promote Body Confidence

AlexDesign, Photography





Bluebella Lingerie advertising photo shoot, Oxford Circus, London, Great Britain on September 14, 2017.

Cavendish Press/LESAUVAGE/Bluebella

Bluebella has staged its most daring lingerie campaign yet, sending 19 models to strut their stuff in skimp smalls on one of London’s busiest junctions.

Bluebella organised the show early in the morning to minimise congestion ahead of London Fashion Week which starts on Friday 15th September. The “models” included a medical PA, a company boss, four students, two actors, a musician and two writers.

Bluebella, one of the world’s fastest growing lingerie labels, raised £1 million through crowd-funding last year to drive rapid global expansion, particularly in America.Bendell got the idea for Bluebella when she was studying at Oxford University and struggled to find fashion-led luxe lingerie at affordable prices.

Women Volunteer To Strut Through A Busy London Junction In Skimpy Lingerie To Promote Body Confidence
Cavendish Press/LESAUVAGE/Bluebella

Women Volunteer To Strut Through A Busy London Junction In Skimpy Lingerie To Promote Body Confidence
Cavendish Press/LESAUVAGE/Bluebella

Women Volunteer To Strut Through A Busy London Junction In Skimpy Lingerie To Promote Body Confidence
Cavendish Press/LESAUVAGE/Bluebella

Women Volunteer To Strut Through A Busy London Junction In Skimpy Lingerie To Promote Body Confidence
Cavendish Press/LESAUVAGE/Bluebella

Loading...