British manufacturer of lingerie Curvy Kate did a remake of the controversial advertising campaign Victoria’s Secret “Perfect Body”, but with more realistic models.
Curvy Kate showed other, perfect and beautiful, but it is normal and such different women whose parameters differ from those that are imposed on us.
A year ago, Victoria’s Secret has undergone severe criticism from the public to impose their ideals of beauty and perfect body. In the UK about this on the website Change.org published a petition calling for Victoria’s Secret to apologize to all women for advertising in which the “beautiful” declared parameters are far from reality.
In response to the advertising of “angels” company Curvy Kate organized a project in which to show the real and no less charming women. The company also organized a casting, which could take part any woman. 10 contestants were selected Curvy Kate, and this year will be the faces of her new collection of swimwear and lingerie.