“Turn the Lights Off”: Beautiful Neon Typography by Rizon Parein.
Rizon Parein is a Belgian graphic designer whos’ greatest talent lies in 3D lettering, especially in his personal series of unlit neon signs titled Turn the Lights Off, which we are huge fans of. Lately neon lights and signs have found their way to the graphic and advertising design world but it has been Parein who saw the beauty in the unlit typography, what is basically just tubes and wires.
“Turn the Lights Off” is a surprisingly sexy what is really just tubes and wires when you remove the neon. And believe it or not, these posters are 3D digital models, not physical signs. Parein was originally contracted to make these neon signs for an Eristoff Vodka campaign called “Bring On The Night” but while working on the campaign’s 20 headlines, he fell in love with unlit signage. Parein thought turning the lights on killed the esthetics of what he was making so he decided to make a series of his own posters.
Rizon Parein started in the early nineties as a graffiti artist with a strong passion for 3D letter styles.
After quitting school at the age of 17, he started working in graphic design to make a living; the ‘School of Hard Knocks’. He specialised in designing flyers for Belgian club nights, which gave him the chance to experiment with classic graphic design techniques as well as 3D design.
After a few years he focused more on 3D animation and started freelancing for international studios and agencies like Tronic Studio, Buck, Transistor Studios, Hello Hikimori,…
After a successful European print campaign for Peugeot in 2010 there was a lot of interest coming from abroad and since then he has been working continuously across the globe with the main advertising agencies.
“Turn the Lights Off”: Beautiful Neon Typography by Rizon Parein: