Jamie Beck’s Animated Cinemagraphs.
A Cinemagraph is an image that contains within itself a living moment that allows a glimpse of time to be experienced and preserved endlessly.
Visual Graphics Artist Kevin Burg began experimenting with the .gif format in this style in 2009 but it wasn’t until he partnered with photographer Jamie Beck to cover NYFW that Cinemagraphs were born. Marrying original content photography with the desire to communicate more to the viewer birthed the cinemagraph process. Starting in-camera, the artists take a traditional photograph and combine a living moment into the image through the isolated animation of multiple frames. To quote supermodel Coco Rocha “it’s more than a photo but not quite a video”.
Though Beck describes herself as a “traditional” photographer in a digital world, to say that her work resonates online would be more than a slight understatement. Before she switched her digital home to AnnStreetStudio.com, last August, From Me To You had earned more than a quarter of a million Tumblr followers. Her Instagrams consistently get thousands of likes. And an early series of ‘Cinemagraphs’ — the elegant, animated GIF-like moving images which have become something of a personal signature for Beck and Burg — have been viewed more than two million times.
Beck and Burg named the process “Cinemagraphs” for their cinematic quality while maintaining at its soul the principles of traditional photography. Launched virally through social media platforms Twitter and Tumblr, both the style of imagery and terminology has become a class of its own. The creative duo are looking forward to exploring future display technologies for gallery settings as well as pushing this new art form and communication process as the best way to capture a moment in time or create a true living portrait in our digital age while embracing our need to communicate visually and share instantly.
Jamie Beck and Kevin Burg reside in New York City.
Jamie Beck’s Animated Cinemagraphs: