‘Turning Impressionism into Hyperrealism’ – Hilarious Glasses Ad Campaign by Y&R Paris.
Advertising agency Y&R; Paris created a series of ads for France-based eyewear retailer Keloptic and the ads feature classic impressionist paintings and present how a pair of glasses can put the blurred imagery into focus.
Tell the art history majors to leave the room, because here’s a campaign that will make creative types jealous and will make purists’ eyes bleed.
The tagline states: “Turning impressionism into hyperrealism.” These ads got the recognition and received a merit award in this year’s One Show.
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‘Turning Impressionism into Hyperrealism’ – Hilarious Glasses Ad Campaign by Y&R Paris: