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‘Turning Impressionism into Hyperrealism’ – Hilarious Glasses Ad Campaign by Y&R Paris

‘Turning Impressionism into Hyperrealism’ – Hilarious Glasses Ad Campaign by Y&R Paris.

Advertising agency Y&R; Paris created a series of ads for France-based eyewear retailer Keloptic and the ads feature classic impressionist paintings and present how a pair of glasses can put the blurred imagery into focus.

Tell the art history majors to leave the room, because here’s a campaign that will make creative types jealous and will make purists’ eyes bleed.

The tagline states: “Turning impressionism into hyperrealism.” These ads got the recognition and received a merit award in this year’s One Show.

Check out previous posts on Photo Vide:

‘Turning Impressionism into Hyperrealism’ – Hilarious Glasses Ad Campaign by Y&R Paris:

'Turning Impressionism into Hyperrealism' - Hilarious Glasses Ad Campaign by Y&R Paris 3
'Turning Impressionism into Hyperrealism' - Hilarious Glasses Ad Campaign by Y&R Paris 1 'Turning Impressionism into Hyperrealism' - Hilarious Glasses Ad Campaign by Y&R Paris 2

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