Honda “Hands” film celebrates the curiosity of Honda engineers, which has led to some of the most successful Honda innovations over the past 65 years.
On this occasion, together with the Japanese creatives from Wieden + Kennedy presented a two-minute video that tells the story of an unusual manner of the company since its founding in 1948. In the beginning there was a nut, and what’s next – see for yourself.
Roller called “Hands”, which is also not by chance, because his hands – it’s one of those characters that is well understood by everyone, no matter what language you speak. And, of course, is the energy transformation that somehow exists in any culture. It is this energy has made Honda’s largest manufacturer of automobiles, motorcycles and engines. And then there were planes, scooters and even robots. And judging by the video, the Japanese are not going to stop it.