Filmmakers Smith & Foulkes and Nexus Productions were commissioned by W+K to make an animated film including Honda’s automotive inventions, as well as the humanoid robot ASIMO. These manufactured products are displayed in miniature versions, and their parts are switched around like Transformers toys by the hands of an engineer.
Directors Smith & Foulkes together with Wieden + Kennedy have launched a new set of animated idents for Honda featuring miniature versions of some of the automotive brand’s best-known inventions.
We were responsible for the assembly of the multiple shots, remove props, track all the objects, shade, light and render everything. All of the FX animation, compositing and grading also happened under one roof at Analog. We shared the modeling with Nexus since it was a massive undertaking with so many products. Nexus also provided us with the amazing character animations and the subtle physical secondary movements of the objects.
Creative directors: Tony Davidson & Kim Papworth
Copywriter: Chris Lapham
Art Director: Aaron McGurk
Producer: James Guy
Production company: Nexus
VFX & Animation: Analog & Nexus Productions
Director: Smith & Foulkes
Music + Sound: Factory & Siren
Physical Models : Andy Gent