Dove, the world famous hygiene products brand, has recently dropped the ball by releasing a new commercial featuring a black woman taking off her shirt to reveal a white woman ‘underneath.’ Sounds racist? Well, that’s because it’s hard to interpret it any other way, as the internet noticed straight away.
Dove quickly pulled the commercial and apologized for ‘missing the mark,’ but in this day and age, there is no such thing as ‘removing it from the internet.’ It spread virally and people all around the world have expressed some strong opinions on the matter, comparing it to the infamous Pears’ Soap campaign from the 1800’s, which depicted black kids as ‘being dirty’ with a nice white kid hiding underneath the dirt.
Scroll down to see other reactions to this commercial, and don’t forget to give us your take on it in the comments.
Dove recently launched a body wash ad that has people feeling just a little bit confused
You’ve probably guessed by now that people were raging
Even more embarrassingly, it seems that Dove is a repeat offender when it comes to offensive ads
People are even comparing Dove’s ads to the infamous Pears’ Soap campaign of the 1800’s
Dove pretty much had no option but to apologize
It wasn’t exactly accepted, however
Some argued that the whole thing was an honest mistake, and that people are overreacting