Dog chain reaction


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Such advertising dog food you’ve ever seen.

A lot of advertising agencies and brands have invested their strength in the famous Rube Goldberg machine whose operation is based on the “principle of dominoes.” But the brand of dog food Beneful (Purina) went further and included all in an incredibly complex system of dogs. The result was a spectacular show with pets.

This advertising has involved half a dozen dogs of all shapes, sizes and breeds, working in harmony towards a common goal – to receive game balls. In addition, so was beaten kopilayn “Play. It’s good for you. ” Ian Schafer, CEO of the agency DeepFocus, created this ad, could not even remember how many dogs were on the court. “I would say so – summed Schafer – It was not easy. It was a very long day. “


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