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Child Abuse, You can Prevent it

The billboard shows the silhouettes of an adult man and a child that he’s threatening with a bottle in his hand.

The text on the top of the ad says: “Child abuse, you can prevent it.” When a passer-by decides to step into the scene, a superhero-like logo appears on his or her shadow with an emergency number (112) and this message: “Report to become a hero for children.”

Child Abuse, You can Prevent it:

Child Abuse, You can Prevent it Child Abuse, You can Prevent it Child Abuse, You can Prevent it Child Abuse, You can Prevent it

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