5 May 1921 in France were first introduced perfume Chanel No. 5. It was the first perfume launched by the legendary Coco Chanel. The date was not chosen by chance – the 5th day of the 5th month. His formula was drawn up Russian-French chemist and perfumer Ernest Beaux. And the aroma, and it is intentionally simple bottle made a real revolution in the perfume of the time. Any advertising Coco Chanel chose “word of mouth” and before the start of sales distributed a new perfume to her friends, thus creating a “secret lovers club Chanel No. 5” and making perfume object of desire of all the ladies of Paris.
Chanel No. 5 have become timeless classics, and in advertising, in fact, do not need. However, the fashion house still choose “ambassadors” of the fragrance with which the spirits are associated in a given period. Together, let us trace the history of Chanel No. 5 in the people.