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5 "Faces" Chanel No. 5

5 May 1921 in France were first introduced perfume Chanel No. 5. It was the first perfume launched by the legendary Coco Chanel. The date was not chosen by chance – the 5th day of the 5th month. His formula was drawn up Russian-French chemist and perfumer Ernest Beaux. And the aroma, and it is intentionally simple bottle made a real revolution in the perfume of the time. Any advertising Coco Chanel chose “word of mouth” and before the start of sales distributed a new perfume to her friends, thus creating a “secret lovers club Chanel No. 5” and making perfume object of desire of all the ladies of Paris.

Chanel No. 5 have become timeless classics, and in advertising, in fact, do not need. However, the fashion house still choose “ambassadors” of the fragrance with which the spirits are associated in a given period. Together, let us trace the history of Chanel No. 5 in the people.

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1. Marilyn Monroe was the face of the official campaign Chanel, however, was the first “ambassador” of the fragrance in 1950.
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2. Her famous response to a reporter’s question “what are you wearing when you go to bed?” – “A few drops of Chanel N º 5” ever been written in the history of perfume.
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3. Face-odor in the ’70s was selected Catherine Deneuve. The aim of the campaign was to return Chanel N º 5 lost in the 60th of status.
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4. For this perfume confiscated from pharmacies and similar points of massive sales and stopped working with advertising agencies. For the image of Chanel № 5 he took art director Jacques Helyu, who chose Deneuve and director Ridley Scott to shoot mini-movies used as commercials.
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5. Needless to say, that its job return Chanel № 5 in the world of cinema, glamor and sophistication Jacques Helyu managed.
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6. In the 1990s, advertising Chanel № 5, according to some estimates, more has been spent than on any other perfume brand.
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7. Face flavor becomes Carole Bouquet. A shooting campaigns are engaged in such well-known star pictures, as Patrick Demarchelier and Dominique Issermann.
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8.
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9. In 2003, the face of Chanel № 5 was selected Nicole Kidman.
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10. The company has decided to continue the cooperation with famous directors and invited Baz Luhrmann to shoot a promotional mini-movie with Kidman.
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11. Baz Luhrmann has created a two-minute trailer “for the film, which in fact was never”, and based on it – the 30-second ad.
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12. In 2012, the company has already made a modern revolution, the first women’s perfume making a face … a man!
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13. Of course, it was none other than the favorite of all women in the world Brad Pitt.
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14. One may argue about whether the man advertise fragrance. However, hardly anyone will refuse to get a bottle of Chanel № 5 of the hands of men.

 

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