Saatchi & Saatchi Bulgaria has launched a powerful print campaign for Audi to encourage people to “leave your phone while you drive.” The advertisements aim to pinpoint how using your phone can warp your perception of distances while you’re on the road.
In one print, a scenic cliff road is overlaid by an Instagram image of the same view, highlighting the negligence of drivers who are “too self-confident in their multitasking skills.”
In another ad, the ‘driver’ is portrayed to have been blindsided by railway tracks on the road while chatting on the phone.
The third ad is possibly the most poignant one, since it involves another life. While browsing through Facebook, the ‘driver’ appears to have overlooked a deer as it starts to dash across the road.