TBWA/Hakuhodo, based in Tokyo, created the pieces, titled “3D on the rocks,” to advertise Suntory Whisky and it’s sure had a lot of people reaching for the liquor cabinet.
Miwako Fujiwara of TBWA\Hakuhodo said the CNC router was chilled at -7 degrees Celsius to keep the ice from melting. The agency used an app called Autodesk 123D to capture the 3-D images and prep them for printing. “A touch of chilled whiskey polishes the surface of the ice and gives a beautiful shine to the sculpture,” Fujiwara added.
But these intricate ice cubes blow ours out of the, ahem, water. They are featured in ads for the Suntory, a Japanese brand of whiskey, and come in various shapes, from Batman and deadmau5 to high heels and astronaut. The ad campaign made a splash in AdFest 2015 by getting an award for “Best in Experimental”.
These Beautifully 3D Ice Cubes Carved Using High-Tech Machinery: